In today’s market, both consumers and professional buyers begin their journey online. Whether they’re planning a home renovation, outfitting a commercial space, or sourcing products for large-scale projects, they expect fast, relevant, trustworthy solutions.
Our proven, high-impact marketing program positions your business in front of the right audiences, connecting you seamlessly with motivated B2C and B2B decision makers, including:
Residential Homeowners
Commercial & Professional End-Users:
Architects
Designers
Contractors
Builders
Spec Writers
Facility Managers
Developers
With a strategy built to engage every segment of your market, we help you attract, convert, and sustain the right mix of residential and commercial opportunities.
Program Elements
The Future of Search Has Arrived…Is Your Business Ready?
Search is changing faster than ever. Traditional SEO – built around keywords, backlinks, and rankings – is being replaced by AI-powered search, where engines like ChatGPT, Google, Bing, and Perplexity use artificial intelligence to interpret intent, summarize results, and deliver answers, not links.
For businesses in the building products, construction, and manufacturing industries, this shift means visibility and credibility are no longer guaranteed – even if you’ve ranked well in the past.
To stay ahead, your marketing strategy must evolve for the era of AI Search.
The first step is knowing where you stand.
We continue to see strong engagement activity within our online advertising platforms and will expand our mission to maximize the online program’s impact on your business. This includes targeting the homeowner segment and driving them to a centralized landing page, with various methods for lead capture. Once captured, these leads will be turned over to you with the option of having them uploaded to your CRM.
By leveraging geographical criteria, search history, psychographic data and browsing history, our ads are served to highly targeted prospects in your area – maximizing effectiveness. Platforms may include: Google Ads, Microsoft/Bing Ads, Facebook & Linkedin. Potential offers for 2022 may be replacement materials for consumer or a prize giveaway for the trade.
The commercial will feature customized content to promote your business and its relationship to your product lines. These commercials will serve to promote and elevate your brand, by associating it with your brands, while positioning you as the local experts. Each Commercial will feature :15 of the manufacturer brand and :15 of your messaging, including an audio message and a visual end tag. The content in your :15 audio may include special services you offer, your location and other relevant contact information. Commercials will broadcast during news, home-related, and sports programs where available to target our key consumer demographic. We include OTT-CTV to target programs which are typically not DVR’d or watched on an alternative screen (i.e., Hulu, NBC Go, etc.).
The commercial will feature customized content to promote your business and its relationship to your product lines. These commercials will serve to promote and elevate your brand, by associating it with your brands, while positioning you as the local experts. Each Commercial will feature :15 of the manufacturer brand and :15 of your messaging, including an audio message and a visual end tag. The content in your :15 audio may include special services you offer, your location and other relevant contact information. Commercials will broadcast during news, home-related, and sports programs where available to target our key consumer demographic. We include OTT-CTV to target programs which are typically not DVR’d or watched on an alternative screen (i.e., Hulu, NBC Go, etc.).
Today’s homeowners, builders, and trade professionals increasingly rely on AI-driven search tools, along with traditional search engines, to find guidance, product knowledge, and trusted industry experts. To position YOU as the authoritative resource in your category, we create high-quality, strategically structured content designed to perform across both AI search and human search experiences.
Our team develops a continuous stream of content throughout the year that educates your audience, supports your campaigns, and reinforces your brand as a go-to expert. Every asset is optimized for AI discovery, semantic relevance, and topic authority, ensuring your expertise surfaces wherever customers are searching, Google, Bing, ChatGPT, Perplexity, and emerging AI-powered platforms.
All elements are delivered digitally, and many can also be used in physical formats to support a seamless, consistent customer journey across online and offline touchpoints.
Throughout the year, we will develop content tailored to your campaigns, product categories, and customer segments. Each content set is crafted with consistent themes, yet targeted language, ensuring authenticity and industry credibility, while also strengthening your AI-search footprint and overall discoverability.
Your content package may include:
Long-form articles / blog posts (structured for AI search, semantic SEO, and topic authority)
Infographics
Sell-sheets and product one-pagers
Short-form videos / GIFs
Postcard files (mailing services available upon request)
Website content blocks (optimized for both human readers and AI-driven systems)
Relevant imagery and visual assets
By consistently publishing expert-level, AI-optimized content, you build industry authority, strengthen brand trust, and ensure that your company shows up exactly where your target audience is searching.
Target homeowners in the place they visit every day – their inbox. Email marketing is an essential tool in building brand awareness, strengthening the position of your company and turning prospects into customers.
We serve an email creative and have a 320×50 mobile companion banner to reach those email people we are not able to track and measure due to iOS 15 blockers.
Our audience-counts team will pull the number of emails available from our first-party database of over 250M people based on your ideal target audience criteria, i.e., Geo, Demo, Lifestyle, HHI, Interests, Credit Score, Home Ownership, and more.
Campaign Landing Pages are a strategic co-branded, lead generating tool that will accompany all digital and offline campaign tactics. These pages will complement your online campaign creative and provide additional information to your intended audience. Campaign Landing Pages are dynamically populated with location-specific data, including address, phone number, hours and more.
As consumers complete the provided form, you will immediately receive the lead’s information via email or direct to your CRM for follow-up and engagement. Reporting and analytics are also available with each executed campaign.
Campaign Landing Pages are a strategic co-branded, lead generating tool that will accompany all digital and offline campaign tactics. These pages will complement your online campaign creative and provide additional information to your intended audience. Campaign Landing Pages are dynamically populated with location-specific data, including address, phone number, hours and more.
As consumers complete the provided form, you will immediately receive the lead’s information via email or direct to your CRM for follow-up and engagement. Reporting and analytics are also available with each executed campaign.
Stay on top of your successes and setbacks by visualizing your most important KPIs across multiple marketing and advertising channels on a single real-time reporting dashboard.
Customized reporting dashboards enable you to track, analyze, and quickly adjust your campaign on real-time performance metrics.
Critical data from different marketing and advertising channels will be imported onto a single customized dashboard…
At A2B Digital Marketing, we understand the challenges that smaller businesses face when going up against big box retailers. Our mission is to level the playing field and transform your business into a formidable competitor. Through our tailored strategies and expert guidance, we provide you with the tools to not only survive but thrive in the ever-evolving marketplace.
What sets us apart?
“Elevate your business beyond the ordinary. Join us at A2B Digital Marketing and rewrite the narrative of small business success. Your journey to conquering the giants starts here.”
