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A2B Trade Show Marketing Triumph with PMMI

Case Study

Client Overview

PMMI stands as a global stalwart in the packaging and processing industry, effectively bridging the industry’s gaps across the manufacturing supply chain. Their mission revolves around uniting stakeholders and fostering innovation. For almost a decade, the A2B Digital Marketing team has been the driving force behind PMMI’s trade show marketing endeavors.

Challenges Faced

PMMI sought to elevate its trade show presence and foster connections between consumer goods companies and its member’s cutting-edge manufacturing solutions. The coveted PACK EXPO series of trade shows, featuring renowned events like PACK EXPO International, PACK EXPO Las Vegas, and PACK EXPO East, served as the cornerstone of this mission. They needed a partner with the expertise to amplify their reach, drive attendance, and enhance their online presence.

Key Strategies Employed

A2B Digital Marketing stepped in as PMMI’s trusted trade show marketing specialists, offering a comprehensive suite of services tailored to meet their unique needs:

  1. Online Marketing Strategies: A2B harnessed its expertise to develop online marketing strategies meticulously crafted to drive exhibition sales and boost trade show attendance. These strategies were designed to captivate and engage the target audience, ensuring maximum impact.
  2. SEM Programs: Our team took the reins of PMMI’s Search Engine Marketing (SEM) programs, encompassing platforms like Google, Microsoft, LinkedIn, and email campaigns. This involved meticulous campaign planning, optimization, and monitoring to ensure PMMI’s message reached the right eyes.
  3. Creative Assets: The A2B creative prowess shone through as we crafted compelling creative assets, including direct mail pieces, emails, and videos. These assets were honed to not only inform but also inspire, leaving a lasting impression on potential attendees.
  4. Real-Time Reporting: In a move to provide PMMI with unparalleled insights, we designed and implemented a real-time reporting digital dashboard. This resource allowed PMMI to monitor the impact of our efforts in real time, enabling quick decision-making and adaptability.

Tangible Outcomes

The collaborative journey between A2B Digital Marketing and PMMI bore fruit in several remarkable ways:

  • Increased Attendance: The online marketing strategies we devised resulted in a significant boost in trade show attendance, with more industry professionals engaging with PMMI’s events.
  • Optimized SEM Campaigns: Our adept management of SEM programs led to enhanced visibility across multiple platforms, driving targeted traffic and engagement.
  • Compelling Creative: A2B’s creative assets garnered attention and left a lasting impression on potential attendees, effectively conveying PMMI’s value proposition.
  • Actionable Insights: The real-time reporting digital dashboard empowered PMMI with timely insights, facilitating informed decision-making and allowing for on-the-fly adjustments.

As PMMI continues to expand its reach and influence within the packaging and processing industry, the A2B team remains steadfast in our commitment to supporting their trade show marketing initiatives. Together, we’re driving connections, fostering innovation, and propelling the industry forward.

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