Dealer Marketing For Building Products

Window and Door Dealer

Building Product Dealer

Program Elements

  • Online Advertising
  • TV & OTT/CTV Ads
  • Content Development
  • Email Marketing
  • Campaign Landing Pages
  • Dashboard Reporting
  • First-Party Matchback Reports
  • Co-op Services
  • Dashboard Reporting

Turnkey Customer Acquisition Marketing Strategies

Most homeowners shopping for home improvement projects are searching for products online. Take your window and door business to the next level with a highly effective and proven strategic marketing program that will connect you with qualified homeowners and contractors.

There isn’t always a one-size-fits-all solution. But although they can look different on the outside, the most effective marketing strategies will always have a few things in common. Our customized lead generating programs are:

  • Convenient
  • Directed
  • Focused
  • Proven

Online Advertising

PPC – SOCIAL MEDIA – B2B – B2C

We continue to see strong engagement activity within our online advertising platforms and will expand our mission to maximize the online program’s impact on your business. This includes targeting the homeowner segment and driving them to a centralized landing page, with various methods for lead capture. Once captured, these leads will be turned over to you with the option of having them uploaded to your CRM.

By leveraging geographical criteria, search history, psychographic data and browsing history, our ads are served to highly targeted prospects in your area – maximizing effectiveness. Platforms may include: Google Ads, Microsoft/Bing Ads, Facebook & Linkedin. Potential offers for 2022 may be replacement materials for consumer or a prize giveaway for the trade.

Television & OTT/CTV

TRADITIONAL TV AND ONLINE STREAMING ADVERTISING

The commercial will feature customized content to promote your business and its relationship to your product lines. These commercials will serve to promote and elevate your brand, by associating it with your brands, while positioning you as the local experts. Each Commercial will feature :15 of the manufacturer brand and :15 of your messaging, including an audio message and a visual end tag. The content in your :15 audio may include special services you offer, your location and other relevant contact information. Commercials will broadcast during news, home-related, and sports programs where available to target our key consumer demographic. We include OTT-CTV to target programs which are typically not DVR’d or watched on an alternative screen (i.e., Hulu, NBC Go, etc.).

Content Development

BLOGS – NEWS – SEO

When it comes to homeowner relationships, we continue to see potential customers search for guidance and quality content to help them understand the process & options. To help position YOU as an industry expert and go-to-resource for thought leadership, we will provide an assortment of content pieces throughout the course of the year for you to deploy on various platforms. While all elements will be provided digitally, many will be able to be implemented both online AND in physical form to ensure that the entire customer journey remains consistent.

Throughout the year we will develop & provide content for your unique campaigns with varied topics. Each set will provide content that speaks to the consumer segment to maintain consistency of topic but allow for specifically targeted language to prove authenticity and expertise.

  • Long-form article/blog post
  • Infographics
  • Sell-sheets
  • Short-form videos/GIFs
  • Postcard files (mailing options available upon request)
  • Website content blocks
  • Relevant imagery

Email Marketing

FIRST-PARTY DATABASE

Target homeowners in the place they visit every day – their inbox. Email marketing is an essential tool in building brand awareness, strengthening the position of your company and turning prospects into customers.

Our audience-counts team will pull the number of emails available from our first-party database of over 250M people based on your ideal target audience criteria, i.e., Geo, Demo, Lifestyle, HHI, Interests, Credit Score, Home Ownership, and more.

FIRST-PARTY MATCHBACK REPORT

At the end of the campaign, you will receive a matchback report that includes first name, last name, and postal address.

Campaign Landing Page

CREATIVE THAT CONVERTS – FORM SUBMISSIONS AND CALLS

Campaign Landing Pages are a strategic co-branded, lead generating tool that will accompany all digital and offline campaign tactics. These pages will complement your online campaign creative and provide additional information to your intended audience. Campaign Landing Pages are dynamically populated with location-specific data, including address, phone number, hours and more.

As consumers complete the provided form, you will immediately receive the lead’s information via email or direct to your CRM for follow-up and engagement. Reporting and analytics are also available with each executed campaign.

Campaign Reporting

REAL-TIME DASHBOARD REPORTS
Stay on top of your successes and setbacks by visualizing your most important KPIs across multiple marketing and advertising channels on a single real-time reporting dashboard.

Customized reporting dashboards enable you to track, analyze, and quickly adjust your campaign on real-time performance metrics.

Critical data from different marketing and advertising channels will be imported onto a single customized dashboard…

  • Google
  • Facebook
  • Instagram
  • Microsoft
  • Yahoo
  • LinkedIn
  • Email Campaigns
  • CallRail
  • Website Analytics
  • Conversions & Lead Tracking

HOMEOWNER MARKETING CAMPAIGN LEVEL EXAMPLES

BUILD A CUSTOMIZED PROGRAM THAT FITS YOUR BUDGET AND ACHIEVES YOUR GOALS

Contact Us for Pricing

30 DAY CAMPAIGN

(MIN 3 MONTH PROGRAM)

Program Elements:

  • PPC Search & Display Advertising
  • Site Retargeting**
  • Facebook, Instagram Advertising
  • Custom Landing Page
  • First-Party Matchback Report
  • Real-Time Dashboard Reporting

(**FROM WEBSITE & CAMPAIGN LANDING PAGE)

Contact Us for Pricing

30 DAY CAMPAIGN

(MIN 3 MONTH PROGRAM)

Program Elements:

  • PPC Search & Display Advertising
  • Site Retargeting**
  • Facebook, Instagram Advertising
  • Custom Landing Page
  • 2 X Email Blast (up to 100K)
  • OTT-CTV Advertising
  • Content Development – 2X Blog Posts/Month
  • First-Party Matchback Report
  • Real-Time Dashboard Reporting

(**FROM WEBSITE & CAMPAIGN LANDING PAGE)

Contact Us for Pricing

30 DAY CAMPAIGN

(MIN 3 MONTH PROGRAM)

Program Elements:

  • PPC Search & Display (inc. video) Advertising
  • Site Retargeting**
  • Facebook, Instagram Advertising
  • Custom Landing Page
  • 4 X Email Blast (up to 200K)
  • OTT-CTV Advertising
  • Video Pre-Roll Advertising
  • Television Advertising
  • Content Development – 1 X Blog Post
  • First-Party Matchback Report
  • Real-Time Dashboard Reporting

(**FROM WEBSITE & CAMPAIGN LANDING PAGE)

Get Your Customized Program

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