Building Product Marketing for Dealers

Program Elements

  • Online Advertising
  • TV & OTT/CTV Ads
  • Content Development
  • Email Marketing
  • Campaign Landing Pages
  • Dashboard Reporting
  • First-Party Matchback Reports
  • Co-op Services
  • Dashboard Reporting

Turnkey Customer Acquisition Marketing Strategies

Most homeowners shopping for home improvement projects are searching for products online. Take your business to the next level with a highly effective and proven strategic marketing program that will connect you with qualified homeowners and contractors.

There isn’t always a one-size-fits-all solution. But although they can look different on the outside, the most effective marketing strategies will always have a few things in common. Our customized lead generating programs are:

  • Convenient
  • Directed
  • Focused
  • Proven

Online Advertising


We continue to see strong engagement activity within our online advertising platforms and will expand our mission to maximize the online program’s impact on your business. This includes targeting the homeowner segment and driving them to a centralized landing page, with various methods for lead capture. Once captured, these leads will be turned over to you with the option of having them uploaded to your CRM.

By leveraging geographical criteria, search history, psychographic data and browsing history, our ads are served to highly targeted prospects in your area – maximizing effectiveness. Platforms may include: Google Ads, Microsoft/Bing Ads, Facebook & Linkedin. Potential offers for 2022 may be replacement materials for consumer or a prize giveaway for the trade.

Television & OTT/CTV


The commercial will feature customized content to promote your business and its relationship to your product lines. These commercials will serve to promote and elevate your brand, by associating it with your brands, while positioning you as the local experts. Each Commercial will feature :15 of the manufacturer brand and :15 of your messaging, including an audio message and a visual end tag. The content in your :15 audio may include special services you offer, your location and other relevant contact information. Commercials will broadcast during news, home-related, and sports programs where available to target our key consumer demographic. We include OTT-CTV to target programs which are typically not DVR’d or watched on an alternative screen (i.e., Hulu, NBC Go, etc.).

Content Development


When it comes to homeowner relationships, we continue to see potential customers search for guidance and quality content to help them understand the process & options. To help position YOU as an industry expert and go-to-resource for thought leadership, we will provide an assortment of content pieces throughout the course of the year for you to deploy on various platforms. While all elements will be provided digitally, many will be able to be implemented both online AND in physical form to ensure that the entire customer journey remains consistent.

Throughout the year we will develop & provide content for your unique campaigns with varied topics. Each set will provide content that speaks to the consumer segment to maintain consistency of topic but allow for specifically targeted language to prove authenticity and expertise.

  • Long-form article/blog post
  • Infographics
  • Sell-sheets
  • Short-form videos/GIFs
  • Postcard files (mailing options available upon request)
  • Website content blocks
  • Relevant imagery

Enhanced Email Marketing


Target homeowners in the place they visit every day – their inbox. Email marketing is an essential tool in building brand awareness, strengthening the position of your company and turning prospects into customers.

We serve an email creative and have a 320×50 mobile companion banner to reach those email people we are not able to track and measure due to iOS 15 blockers.

Our audience-counts team will pull the number of emails available from our first-party database of over 250M people based on your ideal target audience criteria, i.e., Geo, Demo, Lifestyle, HHI, Interests, Credit Score, Home Ownership, and more.

Campaign Landing Page


Campaign Landing Pages are a strategic co-branded, lead generating tool that will accompany all digital and offline campaign tactics. These pages will complement your online campaign creative and provide additional information to your intended audience. Campaign Landing Pages are dynamically populated with location-specific data, including address, phone number, hours and more.

As consumers complete the provided form, you will immediately receive the lead’s information via email or direct to your CRM for follow-up and engagement. Reporting and analytics are also available with each executed campaign.

Campaign Reporting

Stay on top of your successes and setbacks by visualizing your most important KPIs across multiple marketing and advertising channels on a single real-time reporting dashboard.

Customized reporting dashboards enable you to track, analyze, and quickly adjust your campaign on real-time performance metrics.

Critical data from different marketing and advertising channels will be imported onto a single customized dashboard…

  • Google
  • Facebook
  • Instagram
  • Microsoft
  • Yahoo
  • LinkedIn
  • Email Campaigns
  • CallRail
  • Website Analytics
  • Conversions & Lead Tracking


At the end of the campaign, you will receive a matchback report that includes first name, last name, and postal address.


Empowering Small Businesses to Stand Tall: Unveiling Your Competitive Edge

At A2B Digital Marketing, we understand the challenges that smaller businesses face when going up against big box retailers. Our mission is to level the playing field and transform your business into a formidable competitor. Through our tailored strategies and expert guidance, we provide you with the tools to not only survive but thrive in the ever-evolving marketplace.

What sets us apart?

  • Bespoke Strategies for Your Growth: We don’t believe in one-size-fits-all solutions. Our team crafts personalized marketing and branding strategies that amplify your unique strengths, allowing you to connect with your audience authentically.
  • Harnessing Digital Excellence: Our deep-rooted expertise in digital marketing empowers you to engage customers where it matters most. From advanced SEO techniques to precision-targeted campaigns, we drive online visibility that attracts, converts, and retains customers.
  • Cultivating Lasting Relationships: We prioritize building genuine connections between you and your customers. Through compelling storytelling and impactful messaging, we help you create emotional bonds that foster loyalty in ways that big box retailers simply can’t replicate.
  • Agility and Adaptability: The business landscape evolves rapidly, and agility is key. We keep you ahead of the curve by embracing change and swiftly adjusting strategies to seize new opportunities, ensuring you stay competitive no matter the shifts.
  • Local Appeal, Global Reach: We help you preserve the local charm that customers love while expanding your reach. Our strategies bridge the gap between community values and a wider market, giving you an edge big box retailers can’t imitate.
  • Comprehensive Support, Always: We’re not just a service provider; we’re your partners in growth. From initial consultation to campaign execution and beyond, we stand by your side, offering unwavering support and expertise.

“Elevate your business beyond the ordinary. Join us at A2B Digital Marketing and rewrite the narrative of small business success. Your journey to conquering the giants starts here.”


Get Your Customized Program